23 February 2010

Falling salaries and prices!

Falling salaries and prices, increasing competition from web 2.0 technologies and low cost distance learning, a major reform of training law under way: what future for face to face language trainers in France.

Presented by Andrew Wickham

March 6th, 2010

1:00pm to 5:00pm
Venue: Telecom ParisTech

Register here: http://www.tesol-france.org/Wickham10.php
To cover speaker and event costs, there is an exceptional entrance fee for members and non-members: €25

The rise of distance learning and the Blended revolution are having an increasing impact on the traditional language training industry in France, which could be on the eve of a major transformation. Today, face to face training with teachers based in France accounts for 80 to 90% of language training, but if the current trends persist, will distance learning by telephone or visioconference, using "offshore" trainers working in countries where salary costs are much lower, replace face to face training in the coming years? Is e-learning, thanks to Web 2.0 technology and broadband access, finally coming into its own? What are the comparative advantages and disadvantages of distance learning over face to face training? How are traditional training organizations coping? Is the market going to concentrate? What do face to face trainers need to do to stay competitive? With prices and salaries under even greater pressure from the economic crisis, and worsening work conditions, what incentives are there for providing the high level, personalised professional training that many clients say they want today? How will the current reform of training law impact the market in 2010 ? Will the trends currently developing in France spread throughout Europe in the coming years? These are some of the questions that the Linguaid market study set out to find answers to in early 2008. Nearly 2 years later, Andrew Wickham, the writer of the market study report, which was published in Spring 2009, will present the study, which has been updated for 2010, and discuss some of the findings that directly concern trainers. The workshop will be as interactive as possible. This will be followed by an open discussion with participants.

Andrew Wickham began as a language trainer then moved to training management, set up and ran a training company, then moved to project management of industrial blended learning systems. He currently works as a consultant. His specialties include: Designing, building and running large-scale integrated training systems, strategic consultancy, managing language and communication training projects, cross-cultural training for business communication, and communication coaching.